General Secretary — Mr. Binoy Joseph

Profile: Mr. Binoy Joseph brings over 30 years of expertise in the furniture and interior industry, covering marketing, manufacturing, product design, R&D of wood substitutes, turnkey interior contracting, and innovative material development. With strong experience working with global architects and multinational clients, he has established himself as a versatile industry professional with deep technical knowledge. His career highlights include: 

1. a) Began career as Marketing Executive at Al Abbas, Dubai, working with international architects and representing STEELCASE (USA) modular systems.
2. b) 15+ years in Kerala executing turnkey interior projects under INTERFINISH Interior Solutions, supported by in-house design teams and top consultants.
3. c) Executed projects for major clients including:
4. d) Kuwait Airways, Kuwait Oil, DHL, BPL, Escotel, Airtel, MetLife, Federal Bank, Bank of India, Syndicate Bank, Corporation Bank, Tata Tea, Soft Systems, Indiavision, Shipyard, and multiple villa projects.
5. e) 5 years of experience in panel-based furniture manufacturing using imported machinery—covering design, raw materials, production, costing, sales, and marketing.
6. f) Successfully completed a ₹7 Cr turnkey fit-out project with Furniture Consortium in collaboration with German architects.
7. g) Active for nearly 10 years with Innovative Management Consultants (IMC), supporting product development, skill enhancement, and government liaison.

 Professional Experience: Founder – Soffit Factory, Ernakulam, Kerala (Furniture Manufacturing | Interior Solutions | Product Development) that specialized manufacturing support for selected industry partners, development and marketing of innovative building and interior materials, and consultation on furniture design, execution, and product development. His core skills & strengths are: 

1. a) Design concept development
2. b) Team leadership for design & project execution
3. c) Strong joinery and hardware expertise
4. d) Modular & knockdown furniture configuration
5. e) Retail industry connectivity
6. f) Costing, pricing & material selection guidance
7. g) R&D of wood substitutes and innovative materials
8. h) Effective collaboration with architects, designers & PMCs

 Key Leadership Roles & Achievements

1. a) NID Ahmedabad – Design Orientation
2. b) Tata Management & Training Centre, Pune
3. c) National Innovation Council
4. d) National Skill Development Programme
5. e) Coir Board (CCRI & CICT) – Coir product innovation
6. f) Coconut Development Board – Wood substitutes
7. g) NSIC – Vendor development

 Company Information

Soffit Factory

Address: 16/462, NAD Mugal, Edathala, Aluva East, Ernakulam, Kerala – 683561

UDYAM Registration: UDYAM-KL-02-0093868